Digitourism Project: Improving Digital Realities Strategies


This is a project financed by Interreg Europe. Breda University of Applied Sciences is the adviser to improve digital realities strategies of eight destinations.

Digital Realities (Virtual reality and Augmented Reality) are becoming a huge market trend in many sectors and tourism is no exception.  This sector in Europe must innovate to get ahead of the curve of this technological revolution. With the financial support of Interreg Europe this project will provide an  unique opportunity to support policies to be improved. The 8 partners will work together. They are regional and local authorities, development agencies, private non-profit association and universities.


  • Auvergne-Rhône-Alpes Tourism (France)
  • Grand Paradis Foundation (Italy)
  • University of Pécs (Hungary)
  • Surrey County Council (UK)
  • Oppland County Authority (Norway)
  • Aragon Institute of Technology (Spain)
  • Innovalia Association (Spain)
  • Kujawsko-Pomorskie Voivodeship (Poland)


All partners will work together on policy analysis tasks before exchanging their best initiatives and transferring them from one country to another. This strong cooperation will allow them to build the best conditions to foster innovation thanks to more effective structural funds policies and regional policies.

Main activities & outputs:

8 policy instruments are addressed, among which 7 relate to structural funds programmes. Basis for exchange of experience: Reciprocal improvement analysis and 8 study trips with peer-review of each partner’s practices. Video reportages for an effective dissemination towards other territories in Europe.

Main expected results:

At least 16 good practices identified. 8 targeted policy instruments improved. At least 27 staff members will transfer new capacities in their intervention fields. At least 8 involved stakeholders with increased skills and knowledge from exchange of experience. Expected 17 appearances in press and media, including at European level.
Link for the digitourism: here